Moving with new charges, adjusted to the largest commercial brand challenges

   
         
By 4G Dongfeng, China Mobile is to integrate the existing brands and remodeling.

Yesterday, China Mobile insiders confirmed that on December 17, China Mobile will launch new business brand "and" brand identity for English "AND" with an exclamation point, coupled with the Chinese character "and". Color is green and pink combination, in order to highlight the youth and energy.

With the launch of new brands, China Mobile's original three major consumer brands global, dynamic and divine will be gradually withdrawn from the market. In addition, after China Mobile officially entered the 4G era, China Mobile launched in the 3G era, 3G exclusive brand "G3" will no longer be mentioned.

"The new brand and no specific explanations, primarily meaning of harmony, with you, with China Mobile ' mobile life-changing ' line. "A mobile insiders said.

In fact, starting from September, China Mobile's brand, the company changed from the original "China Mobile" to "China", "CHINA MOBILE" from uppercase to lowercase "China Mobile".

"China Mobile now and not only provides the user with the communication services or the information specialists, with the development of the mobile Internet, ' communication ' is not broad connotation of China Mobile business. "China Mobile, insiders say, the letter changes from uppercase to lowercase all the more intimate, lively, and users closer together.

The past ten years, China Mobile on the branding and brand marketing practice ahead of the other carriers, GSM is targeted at high-end users, m-zone for the younger groups, and huge sums to hire celebrity endorsements, such as Jay Chou, China was mainly low-end prepaid expenses from GE you speak.

But with the development of business, based on different characteristics of different clients as a basis for brand Division have been unable to adapt to the situation. For example, because m-zone package contains a lot of data services that many high-end users have also been a m-zone users, China flagship voice cheap rates Shenzhouxing Users for data traffic packages reflecting more demand.

From around 2010, keep a provincial company to China Mobile group to make recommendations, hope can notice the brand is not the user effectively divided, for each brand of marketing put into effect is also becoming more and more obvious.

"From a global perspective, only one carrier China Mobile has launched brand for customer property, while Japan and the United States and the European mainstream carriers involved are commercial brands. "One person Mobile Marketing Department said.

Brand new business "and" launch is based on this background. Business branding is not just 4G brand, covers, 2G and 4G, the subscription packages are all under this brand in the future.

In fact, China Unicom (15.17,-0.29,-1.88%) and China Telecom (50.61,-0.65,-1.27%) have adopted the consolidated business planning, such as China Unicom, "fertile" and China Telecom "Tianyi". China Unicom "Wal" brand, has introduced a "fertile · 3G", "Wo · family" brand segments.

However, front-end customer branding changes to rearrange for mobile business and set requests, existing client packages how to regroup under the new franchise will be a major test for China Mobile's existing business systems. For example, China Unicom launched the "world" brand, to readjust the national tariff system, cancel local tariff in different provinces, into a unified national tariff.

At present, for subsequent subscription packages, as well as adjustment of the internal structure of China Mobile has not yet commenced, relative to the promotion and marketing of the new brand, this is the biggest challenge for China Mobile.mobile dvr car dvr vehicle dvr

Microsoft's Ballmer: Windows Phone sales to fast-growing

    
CONCACAF, car dvr Microsoft CEO Steve Ballmer (Steve Ballmer), said on Monday the company's new Windows Phone is expected to become a strong challenger in the Smartphone market.

Devices running the Google Android and Apple iPhone dominates the Smartphone market. But 10 days ago, Microsoft launched Windows 8, and Ballmer expects Windows Phone sales willvehicle dvr grow rapidly.

"By virtue of Nokia, HTC and Samsung and other manufacturers ' cooperation ... ... We now have the opportunity to truly build a third powerful participants in the smart phone market, "Ballmer says Windows 8 Conference to be held in Tel Aviv. This is Microsoft in the United States first Windows 8 to be held outside the Conference.

"We're still relatively small ... ... I expect Windows Phone sales will grow rapidly. ”

Ballmer said the company built around Windows 8, Surface of Tablet PCs vehicle dvr and Windows Phone marketing and advertising campaign, than any of the Microsoft products.

He also reiterated that the first weekend since they are Windows 8, Microsoft Windows version 8 upgrade copies of more than 4 million copies sold.

"The initial reaction of the market for these products is very good ... ... If you look at how people get Windows 8, you will find that the reality is, over time as more people will be buying new computers have Windows 8, instead of upgrading an existing computer, "Ballmer said,car dvr he also pointed out that global PC sales of 400 million units per year.

Apple US $ 368.2 million awarded against VirnetX VPN technology infringement

China software informationmobile dvr network news, November 8, CONCACAF,car dvr United States federal jury yesterday ruled that apply to Apple's FaceTime video communication features of virtual private networks (VPN) technical violation of VirnetX Holding Corp. patents, Apple was sentenced to pay US $ 368.2 million.vehicle dvr

According to Bloomberg reports, VirnetX Holding Corp. (VHC) accused Apple (Apple US-AAPL) 4 for VPN patent violations. VirnetX had will win in 2010 Microsoft (Microsoft US-MSFT), awarded US $ 200 million.

VirnetX sue Apple, ters aiming to pick up Apple FaceTime feature products, including the iPhone, iPad and iPod Touch, as well as Macintosh computers (Mac).

Apple denies infringement and claimed that the patent was invalid.

Headquarters is in California, ketegu (Scotts Valley) mobile dvrVirnetX Highland plans of 708 million dollars of claims of damages.

quyang carving arts festival

Th China · quyang carving art festival


On November 7th China · quyang carving arts festival after the end of the opening ceremony, Vice Governor of Hebei province Song Taiping, Sun Shibin in Baoding City Party Committee Secretary, Mayor Li Qian accompanied visit of Baoding quyang County boutique sculptures exhibition. Baoding daily reporter Wu Zhanping's photography

Baoding daily, November 7 (reporter-English-Tao) this morning, th China · quyang carving art festival opens. This Festival, with "plow stone art · Wen Xin diao long--carving culture industry development and prosperity" as its theme, organised jointly by the provincial Department of culture and the municipal government. Opening of the Festival of Sun Shibin, Deputy Governor, Party Secretary of Province Culture Department Feng Shaohui, Song Taiping together for "national cultural industrial park test Park" opening, Mayor Li Qian's speech.

Li Qian pointed out in his speech, quyang is the name of the State Council's "Chinese carving village", again this year by the National Ministry of culture named "national cultural industrial park test Park" has become an important symbol of representative of Baoding culture. Quyang County party Committee and Government should take this as a new starting point, hold on State reform of cultural system, and promoting Socialist cultural development and prosperity of the favorable opportunity, strive to create a sculpture industry, speed up the development of scientific development, innovation and development of the new situation. Municipal party Committee and Government attach great importance to cultural construction and tenth Party Congress in this specific demands. At present, the municipal party Committee and Government are actively promoting the cultural system, promote cultural undertakings and develop cultural industries and speeding up the construction of a number of key projects of cultural industry and cultural industry bases. Hoped that leading cadres at all levels and vast numbers of guests continue to show concern and support cultural construction and development of Baoding together for the promotion of Baoding large contributions to the development and prosperity.

The opening ceremony, the provincial government Li Tongliang, municipal people's Congress Standing Committee Deputy Secretary General Lee Kuan Yew, common startup "quyang" trademark. Chairman of the CPPCC Handan municipal Cui Qihui, quyang County Government leaders working together for digital cinema, of the love sculpture unveiling.

Opening ceremony was presided over by Vice Mayor Zhou saves time.

After the end of the opening ceremony, leaders visited the quyang fine sculpture exhibitions.

quyang County party

In recent years, quyang County party Committee and Government vigorously implement the "cultural County" strategy, grasp the carving industry as the leading industry, has set up a traditional Western sculpture, giant sculpture, carving, carved antique sculpture, landscape architecture, 5 large enterprises, to promote the carving industry to large-scale, intensive and industrial development. At present, the counties were carved more than 2,300 enterprises than in China more than 100,000 people, the annual output value of 4 billion yuan, the products are exported to more than 100 countries and regions. Sculpture cultural industries have become the County mining, design, processing, distribution, transport, installation together enriching County estate.

In addition, during this festival, the County will be held in China quyang carving art Forum, the quyang sculpture exhibition and other activities.

quyang carving art festival

   
Th China · quyang carving art festival
Report from (reporter Lv Xinsheng correspondents Xiaoning Yang Guo Ying Kunming Zhang Shicong) on November 7, with "plow stone art · Wen Xin diao long--carving culture industry development and prosperity" as the theme of "th China · quyang carving art festival" held in quyang County Statue Square.

According to reports, this carving art festival organised by the culture Hall, Baoding City, Hebei province people's Government, quyang County people's Government contractor, aims to further promote the quyang carving culture, building enterprise development platform, carving industry bigger and stronger. The opening ceremony, also had a "national cultural industrial park test Park" opening ceremony, "quyang" trademark launch, digital film the power of the love sculpture opening ceremony. At the same time, total investment of $ 510 million in core area of the quyang sculpture cultural industrial park project in China starts on the day, with a total investment of 1.8 billion yuan and the carving of quyang Education City of training bases also starts on the same day.

It is understood that the quyang carving originated in the Han, XING in the Tang and sung in Yuan. History of quyang carving has created countless romantic masterpieces, has produced many famous engraving. After the founding of new China, quyang carving artists have participated in the top ten buildings in the capital, the Chairman Mao Memorial Hall and other major works were constructed. Quyang County has been named as "China town" and "Township of the Chinese folk culture and arts", "Chinese ornamental stone village"; quyang wins national intangible cultural heritage, Lu Jin Qiao, Zhen Yancang granted national transmission of intangible cultural heritage of people. In May 2010, quyang stone carving, ceramics, clay sculpture representative of Hebei folk art exhibition, Shanghai World Expo, posting its most exhibition project in Hebei province and the largest number, most enterprises and booth area, the largest of the "four"; in February 2011, the quyang sculpture culture test Park industrial park are the Ministry of culture granted national cultural industry.

Fujian stone long histor

Fujian stone long history, mainly concentrated in Huian, Nanan, Zhangzhou, Quanzhou, Jinjiang, and other cities and counties. Today the province's annual production of hundreds of thousands of pieces of carved stone products, mostly for export, sold. In recent years "three-capital" enterprises rapidly, the introduction of a number of stone inscriptions present technical equipment. Production of product images, real flowers and birds and animals, such as stone statues, vivid characters.

Guangdong, Zhejiang, Jiangsu, Sichuan and Shaanxi provinces stone made a very long history, today also have mass production and exports.

Guangdong carving craft products, such as variety, annual production exceeded tons, marble furnishings exported overseas. In addition to traditional marble stone furniture in Hangzhou, Zhejiang, a granite stone inscription products in recent years, in particular the production and the growth of exports of Japanese-style tombstone a good time. Jiangsu to the North of Jiangsu carving grow faster in recent years, stone furniture and Japanese-style tombstone of xufu's hometown in ganyu County articles, such as rock coffee table table, Tiger's head stone bench, stone and Stone lanterns, and so on, are very famous. Sichuan baoxing Shu white marble sculpture as the principal, followed by green sand and granite carving, making stone lions, Shi Xiang, shilong, stone horse, carved stone cattle, production figures, ladies, such as bodhisattva, Arhat statue stone sculptures, vases and garden technology, such as stone carving, the annual turnout breakthrough 100,000 pieces (sets), the products are sold outside the province and exported to United States and other countries and regions.Mobile Repeater
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